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What is Salesforce ? Who is salesforce developer?

 

1. Introduction to Salesforce

  • Definition: Salesforce is the #1 Cloud-based CRM (Customer Relationship Management) platform that helps businesses manage relationships with customers, automate business processes, and analyze performance.

  • Founded: 1999 by Marc Benioff.

  • Type: SaaS (Software as a Service).

  • Tagline: "No Software" – because everything runs on the cloud, without local installations.

2. Why Salesforce?

  • Traditional CRMs were expensive and required servers, installations, and IT staff.

  • Salesforce revolutionized CRM by moving everything to the cloud.

  • Benefits:

    • 🚀 Faster implementation

    • ☁️ Cloud-based (accessible anywhere)

    • 🔄 Customizable without coding (point-and-click tools)

    • 🤝 Strong ecosystem & AppExchange (marketplace like Google Play for Salesforce apps)

    • 🔐 Security & scalability

3. Salesforce Products & Cloud Offerings

Salesforce is not just CRM; it has multiple clouds (modules) for different business needs:

  • Sales Cloud – Manage sales, leads, opportunities, and forecasting.

  • Service Cloud – Customer support, case management, chatbots, and call center integration.

  • Marketing Cloud – Marketing automation, personalized campaigns, email, and analytics.

  • Commerce Cloud – E-commerce solutions (B2C/B2B).

  • Community/Experience Cloud – Build customer/partner portals & forums.

  • Analytics Cloud (Tableau CRM) – Business intelligence and reporting.

  • Health Cloud, Financial Services Cloud, Non-Profit Cloud – Industry-specific solutions.

  • MuleSoft – Integration platform for APIs.

  • Slack (acquired) – Collaboration integrated with CRM.

  • Einstein AI – AI layer for predictions, automation, and insights.

4. Salesforce Architecture

Salesforce is built on a multi-tenant cloud architecture:

  • Multi-tenant → Many organizations share the same infrastructure but have secure, isolated data.

  • Metadata-driven → Apps are defined by metadata (fields, workflows, objects).

  • APIs everywhere → Salesforce provides REST/SOAP APIs for integration.

Key Layers:

  1. Database Layer (stores data in objects = tables).

  2. Application Layer (business logic, automation, workflows).

  3. User Interface Layer (Lightning Experience, Mobile App, APIs).

5. Core Salesforce Concepts

  • Objects → Like tables in a database (e.g., Accounts, Contacts, Opportunities).

  • Records → Rows in a table (e.g., Customer XYZ in Account object).

  • Fields → Columns in a table (e.g., Name, Email).

  • Relationships → Lookup & Master-Detail between objects.

  • Apps → Group of tabs, objects, dashboards for a business purpose.

  • Profiles & Roles → Security & access control.

  • Lightning Experience → Modern Salesforce UI.

  • Reports & Dashboards → Analytics and visualization.

6. Customization vs Configuration

  • Configuration (No Code / Point & Click):

    • Creating objects, fields, validation rules.

    • Workflow rules, approval processes.

    • Page layouts, Lightning App Builder.

  • Customization (Code):

    • Apex (Java-like programming language of Salesforce).

    • Visualforce (older UI framework).

    • Lightning Web Components (LWC) (modern JavaScript-based framework).

    • API integrations.

7. Salesforce Ecosystem

  • AppExchange → Marketplace with 5000+ apps.

  • Trailhead → Free Salesforce learning platform (gamified learning).

  • Certifications:

    • Admin (entry-level)

    • Platform Developer

    • Consultant

    • Architect

  • Community → Strong network of developers, admins, and consultants.

8. Automation in Salesforce

  • Workflow Rules – Simple automations (being replaced by Flow).

  • Process Builder – Advanced automations (also being phased out).

  • Flows – Powerful automation tool (low-code).

  • Apex Triggers – Code-based automation.

9. Integration Capabilities

Salesforce can connect with external systems using:

  • REST / SOAP APIs

  • Bulk API (for large data loads)

  • Streaming API (real-time updates)

  • MuleSoft (integration hub)

10. Salesforce AI (Einstein)

  • Predictive analytics (lead scoring, opportunity scoring).

  • Chatbots (Einstein Bots).

  • AI-driven recommendations.

11. Careers in Salesforce

  • Salesforce Administrator – Configures and manages Salesforce.

  • Salesforce Developer – Builds custom solutions using Apex & LWC.

  • Salesforce Consultant – Works with clients to implement Salesforce solutions.

  • Salesforce Architect – Designs enterprise-level solutions.

  • Average Salary in India:

    • Fresher Admin: ₹4–6 LPA

    • Developer: ₹6–12 LPA

    • Architect: ₹25+ LPA

12. Future of Salesforce

  • Salesforce is growing rapidly with AI + Data + CRM.

  • Demand is strong worldwide (millions of jobs expected by 2030).

  • With integration of Slack + MuleSoft + Tableau + AI, Salesforce is positioning itself as a complete business platform

1. Who is a Salesforce Developer?

A Salesforce Developer is someone who customizes and extends Salesforce beyond standard (point-and-click) capabilities.
They use Apex (backend language), Lightning Web Components (frontend framework), and Salesforce APIs to build tailored business solutions.

Think of them as the engineers who take Salesforce CRM and custom-build apps, automations, and integrations for a company.

2. Core Responsibilities

A Salesforce Developer usually does:

  • Customization: Create custom objects, fields, triggers, and classes.

  • Automation: Write business logic using Apex triggers, batch jobs, schedulers.

  • UI Development: Build custom pages using Lightning Web Components (LWC) or older Visualforce.

  • Integration: Connect Salesforce with external apps (payment gateways, ERP, third-party APIs).

  • Data Management: Write queries using SOQL (Salesforce Object Query Language) and SOSL (Search Object Query Language).

  • Testing: Write unit tests (mandatory – minimum 75% coverage required in Salesforce).

  • Deployment: Use tools like Change Sets, Salesforce CLI (SFDX), and CI/CD pipelines.

3. Salesforce Developer Skills

To become a Salesforce Developer, you need skills in 3 areas:

A. Salesforce Platform Basics

  • Understanding of Objects, Fields, Relationships.

  • Security model (Profiles, Roles, Permission Sets).

  • Flows, Process Builder, and automation basics.

  • Reports, Dashboards, AppExchange.

B. Programming Skills

  • Apex → Salesforce’s Java-like programming language.

    • Triggers (event-driven logic).

    • Classes, Interfaces, Async Apex (Future, Batch, Queueable, Schedulable).

  • SOQL & SOSL → Querying data in Salesforce.

  • LWC (Lightning Web Components) → Modern frontend (uses JavaScript, HTML, CSS).

  • Visualforce (legacy UI framework, still used in older projects).

C. Integration & Tools

  • Salesforce REST & SOAP APIs.

  • Authentication (OAuth, Connected Apps).

  • Middleware (MuleSoft, Dell Boomi, Informatica).

  • Salesforce CLI (SFDX) & Git for version control.

4. Salesforce Developer Tech Stack

A Salesforce Developer typically works with:

  • Backend: Apex, SOQL, SOSL

  • Frontend: LWC (JS, HTML, CSS), Aura (older), Visualforce

  • Database: Salesforce Object Database (multi-tenant cloud DB)

  • APIs: REST API, SOAP API, Bulk API, Streaming API

  • Tools:

    • Salesforce CLI (SFDX)

    • VS Code with Salesforce extensions

    • Git / Bitbucket for version control

    • Deployment tools (Change Sets, Copado, Gearset, Jenkins, GitHub Actions for CI/CD)

5. Salesforce Developer Lifecycle

A. Development Environment

  • Sandbox (Developer, Partial, Full Copy) – safe testing environment.

  • Developer Console, VS Code, Salesforce CLI.

B. Development Process

  1. Requirement Gathering – Understand client needs.

  2. Design – Decide point-and-click vs code solution.

  3. Build – Write Apex, LWC, Flows.

  4. Testing – Unit tests, UAT in sandbox.

  5. Deployment – Move to production via Change Sets/SFDX.

  6. Maintenance – Bug fixes, enhancements.

6. Types of Salesforce Developers

  1. Admin-Centric Developer – Works mostly with low-code + light Apex.

  2. Full-Stack Salesforce Developer – Apex + LWC + Integrations.

  3. Integration Developer – Specialist in APIs, MuleSoft, external system integrations.

  4. Architect Path Developer – Moves towards designing large-scale enterprise solutions.

7. Salesforce Developer Certifications

Certifications validate your skills and boost career opportunities:

  • Platform Developer I → Entry-level (Apex, SOQL, triggers, LWC basics).

  • Platform Developer II → Advanced coding, design patterns, best practices.

  • JavaScript Developer I → For Lightning Web Components (JS heavy).

  • Integration Architect → For API-heavy developers.

8. Career Path & Salaries (India 2025)

  • Fresher (0–1 yr) → ₹4–6 LPA (as Salesforce Developer Trainee).

  • Intermediate (2–5 yrs) → ₹8–15 LPA.

  • Senior Developer / Technical Lead (6–10 yrs) → ₹18–28 LPA.

  • Salesforce Architect (10+ yrs) → ₹30–50+ LPA.

Worldwide demand is high because every Fortune 500 company uses Salesforce in some form.

9. Advantages of Becoming a Salesforce Developer

  • 💼 High demand across industries (Banking, Healthcare, Retail, IT, Non-Profit).

  • 📈 Fast career growth (Admin → Developer → Architect).

  • 🌎 Global career opportunities (US, UK, Canada, Europe).

  • 💵 High salaries compared to traditional IT roles.

  • ⚡ Cutting-edge ecosystem (AI, Data, Slack, MuleSoft).

10. Salesforce Developer Learning Roadmap

Step 1: Fundamentals

  • Learn Salesforce basics (Trailhead, Admin course).

  • Understand objects, fields, security model.

Step 2: Programming

  • Learn Apex (syntax, triggers, classes).

  • Learn SOQL & SOSL.

  • Build automation projects.

Step 3: Frontend

  • Learn Lightning Web Components (LWC).

  • Get strong in JavaScript + HTML + CSS.

Step 4: Integrations

  • Learn REST API, SOAP API.

  • Hands-on with Postman, Salesforce CLI.

Step 5: Advanced Topics

  • Async Apex (Batch, Queueable).

  • Test classes (mandatory in Salesforce).

  • CI/CD with Salesforce CLI + Git.

Step 6: Projects & Certification

  • Build 2–3 real-world projects (Sales app, Service app, E-commerce).

  • Go for Platform Developer I certification.

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