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What is Salesforce ? Who is salesforce developer?

Shiva Gautam October 02, 2025

 

1. Introduction to Salesforce





  • Definition: Salesforce is the #1 Cloud-based CRM (Customer Relationship Management) platform that helps businesses manage relationships with customers, automate business processes, and analyze performance.

  • Founded: 1999 by Marc Benioff.

  • Type: SaaS (Software as a Service).

  • Tagline: "No Software" – because everything runs on the cloud, without local installations.

2. Why Salesforce?

  • Traditional CRMs were expensive and required servers, installations, and IT staff.

  • Salesforce revolutionized CRM by moving everything to the cloud.

  • Benefits:

    • 🚀 Faster implementation

    • ☁️ Cloud-based (accessible anywhere)

    • 🔄 Customizable without coding (point-and-click tools)

    • 🤝 Strong ecosystem & AppExchange (marketplace like Google Play for Salesforce apps)

    • 🔐 Security & scalability

3. Salesforce Products & Cloud Offerings

Salesforce is not just CRM; it has multiple clouds (modules) for different business needs:

  • Sales Cloud – Manage sales, leads, opportunities, and forecasting.

  • Service Cloud – Customer support, case management, chatbots, and call center integration.

  • Marketing Cloud – Marketing automation, personalized campaigns, email, and analytics.

  • Commerce Cloud – E-commerce solutions (B2C/B2B).

  • Community/Experience Cloud – Build customer/partner portals & forums.

  • Analytics Cloud (Tableau CRM) – Business intelligence and reporting.

  • Health Cloud, Financial Services Cloud, Non-Profit Cloud – Industry-specific solutions.

  • MuleSoft – Integration platform for APIs.

  • Slack (acquired) – Collaboration integrated with CRM.

  • Einstein AI – AI layer for predictions, automation, and insights.

4. Salesforce Architecture

Salesforce is built on a multi-tenant cloud architecture:

  • Multi-tenant → Many organizations share the same infrastructure but have secure, isolated data.

  • Metadata-driven → Apps are defined by metadata (fields, workflows, objects).

  • APIs everywhere → Salesforce provides REST/SOAP APIs for integration.

Key Layers:

  1. Database Layer (stores data in objects = tables).

  2. Application Layer (business logic, automation, workflows).

  3. User Interface Layer (Lightning Experience, Mobile App, APIs).

5. Core Salesforce Concepts

  • Objects → Like tables in a database (e.g., Accounts, Contacts, Opportunities).

  • Records → Rows in a table (e.g., Customer XYZ in Account object).

  • Fields → Columns in a table (e.g., Name, Email).

  • Relationships → Lookup & Master-Detail between objects.

  • Apps → Group of tabs, objects, dashboards for a business purpose.

  • Profiles & Roles → Security & access control.

  • Lightning Experience → Modern Salesforce UI.

  • Reports & Dashboards → Analytics and visualization.

6. Customization vs Configuration

  • Configuration (No Code / Point & Click):

    • Creating objects, fields, validation rules.

    • Workflow rules, approval processes.

    • Page layouts, Lightning App Builder.

  • Customization (Code):

    • Apex (Java-like programming language of Salesforce).

    • Visualforce (older UI framework).

    • Lightning Web Components (LWC) (modern JavaScript-based framework).

    • API integrations.

7. Salesforce Ecosystem

  • AppExchange → Marketplace with 5000+ apps.

  • Trailhead → Free Salesforce learning platform (gamified learning).

  • Certifications:

    • Admin (entry-level)

    • Platform Developer

    • Consultant

    • Architect

  • Community → Strong network of developers, admins, and consultants.

8. Automation in Salesforce

  • Workflow Rules – Simple automations (being replaced by Flow).

  • Process Builder – Advanced automations (also being phased out).

  • Flows – Powerful automation tool (low-code).

  • Apex Triggers – Code-based automation.

9. Integration Capabilities

Salesforce can connect with external systems using:

  • REST / SOAP APIs

  • Bulk API (for large data loads)

  • Streaming API (real-time updates)

  • MuleSoft (integration hub)

10. Salesforce AI (Einstein)

  • Predictive analytics (lead scoring, opportunity scoring).

  • Chatbots (Einstein Bots).

  • AI-driven recommendations.

11. Careers in Salesforce

  • Salesforce Administrator – Configures and manages Salesforce.

  • Salesforce Developer – Builds custom solutions using Apex & LWC.

  • Salesforce Consultant – Works with clients to implement Salesforce solutions.

  • Salesforce Architect – Designs enterprise-level solutions.

  • Average Salary in India:

    • Fresher Admin: ₹4–6 LPA

    • Developer: ₹6–12 LPA

    • Architect: ₹25+ LPA

12. Future of Salesforce

  • Salesforce is growing rapidly with AI + Data + CRM.

  • Demand is strong worldwide (millions of jobs expected by 2030).

  • With integration of Slack + MuleSoft + Tableau + AI, Salesforce is positioning itself as a complete business platform

1. Who is a Salesforce Developer?

A Salesforce Developer is someone who customizes and extends Salesforce beyond standard (point-and-click) capabilities.
They use Apex (backend language), Lightning Web Components (frontend framework), and Salesforce APIs to build tailored business solutions.

Think of them as the engineers who take Salesforce CRM and custom-build apps, automations, and integrations for a company.

2. Core Responsibilities

A Salesforce Developer usually does:

  • Customization: Create custom objects, fields, triggers, and classes.

  • Automation: Write business logic using Apex triggers, batch jobs, schedulers.

  • UI Development: Build custom pages using Lightning Web Components (LWC) or older Visualforce.

  • Integration: Connect Salesforce with external apps (payment gateways, ERP, third-party APIs).

  • Data Management: Write queries using SOQL (Salesforce Object Query Language) and SOSL (Search Object Query Language).

  • Testing: Write unit tests (mandatory – minimum 75% coverage required in Salesforce).

  • Deployment: Use tools like Change Sets, Salesforce CLI (SFDX), and CI/CD pipelines.

3. Salesforce Developer Skills

To become a Salesforce Developer, you need skills in 3 areas:

A. Salesforce Platform Basics

  • Understanding of Objects, Fields, Relationships.

  • Security model (Profiles, Roles, Permission Sets).

  • Flows, Process Builder, and automation basics.

  • Reports, Dashboards, AppExchange.

B. Programming Skills

  • Apex → Salesforce’s Java-like programming language.

    • Triggers (event-driven logic).

    • Classes, Interfaces, Async Apex (Future, Batch, Queueable, Schedulable).

  • SOQL & SOSL → Querying data in Salesforce.

  • LWC (Lightning Web Components) → Modern frontend (uses JavaScript, HTML, CSS).

  • Visualforce (legacy UI framework, still used in older projects).

C. Integration & Tools

  • Salesforce REST & SOAP APIs.

  • Authentication (OAuth, Connected Apps).

  • Middleware (MuleSoft, Dell Boomi, Informatica).

  • Salesforce CLI (SFDX) & Git for version control.

4. Salesforce Developer Tech Stack

A Salesforce Developer typically works with:

  • Backend: Apex, SOQL, SOSL

  • Frontend: LWC (JS, HTML, CSS), Aura (older), Visualforce

  • Database: Salesforce Object Database (multi-tenant cloud DB)

  • APIs: REST API, SOAP API, Bulk API, Streaming API

  • Tools:

    • Salesforce CLI (SFDX)

    • VS Code with Salesforce extensions

    • Git / Bitbucket for version control

    • Deployment tools (Change Sets, Copado, Gearset, Jenkins, GitHub Actions for CI/CD)

5. Salesforce Developer Lifecycle

A. Development Environment

  • Sandbox (Developer, Partial, Full Copy) – safe testing environment.

  • Developer Console, VS Code, Salesforce CLI.

B. Development Process

  1. Requirement Gathering – Understand client needs.

  2. Design – Decide point-and-click vs code solution.

  3. Build – Write Apex, LWC, Flows.

  4. Testing – Unit tests, UAT in sandbox.

  5. Deployment – Move to production via Change Sets/SFDX.

  6. Maintenance – Bug fixes, enhancements.

6. Types of Salesforce Developers

  1. Admin-Centric Developer – Works mostly with low-code + light Apex.

  2. Full-Stack Salesforce Developer – Apex + LWC + Integrations.

  3. Integration Developer – Specialist in APIs, MuleSoft, external system integrations.

  4. Architect Path Developer – Moves towards designing large-scale enterprise solutions.

7. Salesforce Developer Certifications

Certifications validate your skills and boost career opportunities:

  • Platform Developer I → Entry-level (Apex, SOQL, triggers, LWC basics).

  • Platform Developer II → Advanced coding, design patterns, best practices.

  • JavaScript Developer I → For Lightning Web Components (JS heavy).

  • Integration Architect → For API-heavy developers.

8. Career Path & Salaries (India 2025)

  • Fresher (0–1 yr) → ₹4–6 LPA (as Salesforce Developer Trainee).

  • Intermediate (2–5 yrs) → ₹8–15 LPA.

  • Senior Developer / Technical Lead (6–10 yrs) → ₹18–28 LPA.

  • Salesforce Architect (10+ yrs) → ₹30–50+ LPA.

Worldwide demand is high because every Fortune 500 company uses Salesforce in some form.

9. Advantages of Becoming a Salesforce Developer

  • 💼 High demand across industries (Banking, Healthcare, Retail, IT, Non-Profit).

  • 📈 Fast career growth (Admin → Developer → Architect).

  • 🌎 Global career opportunities (US, UK, Canada, Europe).

  • 💵 High salaries compared to traditional IT roles.

  • ⚡ Cutting-edge ecosystem (AI, Data, Slack, MuleSoft).

10. Salesforce Developer Learning Roadmap

Step 1: Fundamentals

  • Learn Salesforce basics (Trailhead, Admin course).

  • Understand objects, fields, security model.

Step 2: Programming

  • Learn Apex (syntax, triggers, classes).

  • Learn SOQL & SOSL.

  • Build automation projects.

Step 3: Frontend

  • Learn Lightning Web Components (LWC).

  • Get strong in JavaScript + HTML + CSS.

Step 4: Integrations

  • Learn REST API, SOAP API.

  • Hands-on with Postman, Salesforce CLI.

Step 5: Advanced Topics

  • Async Apex (Batch, Queueable).

  • Test classes (mandatory in Salesforce).

  • CI/CD with Salesforce CLI + Git.

Step 6: Projects & Certification

  • Build 2–3 real-world projects (Sales app, Service app, E-commerce).

  • Go for Platform Developer I certification.

Tags
Shiva Gautam

Posted by Shiva Gautam

Hi, I'm Shiva Gautam. With over 15 years of diverse experience in various IT domains, I am now an entrepreneur focusing on both training and software development. My expertise spans across multiple technologies, and I've authored numerous articles on subjects including Java, Python, REACT, NODE, ANGULAR, Cloud, software testing, Django framework, C#, Flutter, Salesforce, Ruby on Rails, .NET, AWS, DEVOPS, AI/ML and more. For additional information, please visit shivaconceptsolution.com and kangaroosoftware.net.

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