1️⃣ What is Salesforce?
Salesforce is a cloud-based Customer Relationship Management (CRM) platform.
It helps organizations to manage:
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Sales
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Customer Service
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Marketing
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Healthcare
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Business Processes
⭐ Key Points
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Cloud-based → No software installation needed
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Accessible from anywhere using the internet
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Secure and scalable
Salesforce allows users to:
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Store and manage customer data
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Automate business workflows
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Build custom applications
2️⃣ What is CRM?
CRM (Customer Relationship Management) is a system used to:
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Track customer interactions
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Improve customer relationships
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Increase sales and customer satisfaction
Salesforce is the world’s leading CRM platform.
3️⃣ What is an App in Salesforce?
An App (Application) is a collection of related Salesforce components designed to support a specific business function.
An App contains:
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Objects
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Tabs
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Fields
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Reports
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Dashboards
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Automation
4️⃣ Types of Apps in Salesforce
🔹 1) Standard App
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Pre-built by Salesforce
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Ready to use
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Minimal configuration required
Examples:
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Sales App
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Service App
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Marketing App
🔹 2) Custom App
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Created by Salesforce Admins or Developers
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Designed as per business needs
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Fully customizable
Custom Apps can include:
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Custom Objects
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Custom Tabs
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Custom Automation
5️⃣ Salesforce Development Approaches
Salesforce provides two development approaches:
🔹 A) Admin (Declarative Development)
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No coding required
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Uses point-and-click tools
Admin can create:
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Apps
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Objects
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Fields
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Validation Rules
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Workflows & Flows
🔹 B) Developer (Programmatic Development)
Used when complex logic or UI is required:
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Apex – Backend programming language
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Lightning Web Components (LWC) – Frontend UI
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Triggers – Execute logic on data events
🔹 Salesforce Integration
Salesforce provides APIs to integrate with:
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Angular
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React
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Mobile Apps
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External Systems
6️⃣ What is an Object in Salesforce?
An Object is used to store data in Salesforce.
📌 Object = Database Table
An Object consists of:
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Fields (Columns)
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Records (Rows)
Objects:
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Provide a user interface
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Support CRUD operations:
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Create
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Read
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Update
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Delete
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Are displayed as Tabs in the Salesforce UI
7️⃣ Types of Objects in Salesforce
🔹 1) Standard Object
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Provided by Salesforce
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Core CRM objects
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Can be customized (fields, layouts, automation)
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Cannot be deleted
Examples:
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Account
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Contact
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Lead
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Opportunity
🔹 2) Custom Object
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Created by Admins or Developers
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Stores custom business data
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Fully customizable
🔹 3) External Object
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Used to access data stored outside Salesforce
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Data is accessed using Salesforce Connect & APIs
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Data is not physically stored in Salesforce
🔹 4) Big Object
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Used to store very large volumes of data
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Optimized for performance
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Supports limited operations
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Common use cases:
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Big Data storage
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Platform Events
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Historical Data
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8️⃣ What is a Field in Salesforce?
A Field stores individual data values inside an object.
📌 Field = Database Column
Example:
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Name
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Email
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Phone
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Amount
9️⃣ What is a Data Type in Salesforce?
A Data Type defines:
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Type of data a field can store
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Data format and length
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Validation rules
🔟 Common Salesforce Data Types
🔹 Text-Based
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Text
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Long Text Area
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Rich Text Area
🔹 Numeric
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Number
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Currency
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Percent
🔹 Selection-Based
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Picklist
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Multi-Select Picklist
🔹 Date & Time
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Date
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Date/Time
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Time
🔹 Other Data Types
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Checkbox
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Email
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Phone
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URL
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Geolocation
🔹 Relationship Data Types
Used to link two objects:
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Lookup Relationship
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Master-Detail Relationship
1️⃣1️⃣ What is a Record?
A Record is a single row of data in an object.
📌 Record = Database Row
Example:
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One customer record
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One product record
1️⃣2️⃣ Salesforce Security Basics (Extra Content)
Salesforce provides multiple security levels:
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Organization Level
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Object Level (Profiles & Permission Sets)
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Field Level Security
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Record Level Security (Role Hierarchy, Sharing Rules)
1️⃣3️⃣ Automation Tools in Salesforce (Extra Content)
Salesforce provides automation tools to reduce manual work:
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Workflow Rules
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Process Builder (Legacy)
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Flow (Recommended)
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Apex Triggers

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